Friday, March 29

Differentiating your brand in the telecommunications market is hard—just ask Vodafone’s CDIOScott Petty.Despite the British multinational telco’s continued investments in fibre and 5G, and growing consumption of broadband and cellular services, intense price competition, rising energy prices, market regulation and economic headwinds have made for an industry where single-digit revenue growth is difficult to find.But with a new insourced operating model and a ‘mixed matrix’ team—which gives autonomy centrally and to local markets—Petty believes Vodafone is on a journey to become a next-gen telco.Vodafone’s digital transformation strategyOver the last three years…
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